Sunday, November 25, 2012

Why and How Businesses should use Social Network

Here are some guidelines of why and how business should use social network to build huge customer/user base.

1) Facebook - 800 million+ users

News feed is where people – one billion of them – spend their time on Facebook – in fact, 40% of their time. News feed is real-time personalized news paper written by the friends and business people care about. It’s always up-to-date; it’s in their pocket everywhere they go and its most engaging place.
  1.  Create Facebook page.
  2. Create ads and target based on location, demographics and interests.
  3. Engage users by posting updates, photos and questions.
  4. Influence friends of friends by sponsored stories, share, comments and recommendations.
  5. Create app/game on Facebook to attract people. People trust their friends so it’s great way to market.
  6. Invite people to like page through mass mailing. 
  7. Facebook Like and Share plugin - drive most users to the site

2) LinkedIn – 175 million members

Reach Professionals on LinkedIn. Connect with the world's largest audience of active, influential professionals.
  1. Create LinkedIn Business page/Group
  2. Keep it up-to-date
  3. Invite users – mass mailing
  4. Run linked ads
  5. LinkedIn share plugin - drive most users to the site

3) Twitter

Twitter is an information network that brings people closer to what’s important to them. 340 million tweets per day by 140 million+ active users. Over a billion Tweets sent every three days. These Tweets represent conversations related to almost any topic imaginable. 
These conversations provide a rich canvas and a powerful context in which to connect our messages and brand to what people are talking about right now. It’s a canvas for telling engaging stories, for participating in cultural events, for broadcasting content, for connecting directly with consumers, and for driving transactions.

  1. Create twitter account
  2. Keep it up-to-date
  3. Promoted tweet – extend the reach to broader audience.
  4. Promoted accounts – turbocharge follow rate to build strong base of followers

Hope you find it useful.